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When to Choose Prefecture-Type JP Domains Over .jp #TLD

When building a Japanese website or online presence, choosing a domain name is one of the important decisions. In particular, .jp domains that can be acquired by individuals and organizations with addresses in Japan are attracting attention as an option to increase regional relevance and credibility. This article focuses on the benefits of choosing prefecture-type JP domains and explains their advantages in detail.

Shou Arisaka
3 min read
Oct 16, 2025

When building a Japanese website or online presence, choosing a domain name is one of the important decisions. In particular, .jp domains that can be acquired by individuals and organizations with addresses in Japan are attracting attention as an option to increase regional relevance and credibility. This article focuses on the benefits of choosing prefecture-type JP domains and explains their advantages in detail.

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Characteristics of Prefecture-Type JP Domains

Prefecture-type JP domains refer to domain names that include the names of Japan’s 47 prefectures in their structure, such as “〇〇.tokyo.jp” or “〇〇.hokkaido.jp”. These domain names are suitable for websites related to specific regions and can emphasize regional characteristics and interests. Prefecture-type JP domains can be acquired by individuals and organizations with addresses in Japan, so they are expected to be utilized by regional businesses and facilities[Reference].

Benefits of Prefecture-Type JP Domains

  • Regional Relevance: Prefecture-type JP domains are the optimal choice for websites related to specific regions. They are particularly suitable for emphasizing regional characteristics and specialty products, or for services providing local information.
  • High Credibility: .jp domains are highly rated for credibility because only individuals and corporations with addresses in Japan can acquire them. Using prefecture-type JP domains can further enhance user trust[Reference].
  • Management Safety: .jp domains are managed by Japan Registry Services (JPRS), making it easy to respond when problems occur. Using prefecture-type JP domains makes it possible to ensure the safety of regional websites[Reference].

Choosing Prefecture-Type JP Domains

Choosing prefecture-type JP domains is an advantageous option for websites that want to emphasize regional relevance. When you want to emphasize regional characteristics and interests, or when operating a service providing local information, choosing prefecture-type JP domains is recommended. Also, since they can be acquired by individuals and organizations with addresses in Japan, they are expected to be utilized by regional businesses and facilities[Reference].

By choosing prefecture-type JP domains, it’s possible to emphasize a website’s regional relevance and increase credibility and management safety. If you’re operating a website specialized in a region or want to emphasize regional characteristics and interests, we recommend considering choosing prefecture-type JP domains[Reference].

Summary

.jp domains and prefecture-type JP domains are attracting attention as options to increase regional relevance and credibility because they can be acquired by individuals and organizations with addresses in Japan. In particular, prefecture-type JP domains can emphasize regional characteristics and interests and can enhance trust in regional websites. By choosing prefecture-type JP domains, you can increase credibility and management safety when operating a regionally specialized website, so it’s good to actively utilize them.

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Shou Arisaka Oct 16, 2025

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