IT certification demand Keyword Planner Google Trends comparison

Comparing Demand for 5 IT Certifications Using Keyword Planner and Google Trends

Compared the demand for 5 IT certifications that are relevant to programming and system management using Keyword Planner and Google Trends. I hope this helps with coding learning. Decided to compare several major IT certifications using Keyword Planner and Google Trends.

Shou Arisaka
2 min read
Nov 2, 2025

Compared the demand for 5 IT certifications that are relevant to programming and system management using Keyword Planner and Google Trends. I hope this helps with coding learning.

Decided to compare several major IT certifications using Keyword Planner and Google Trends.

The certification targets for comparison and corresponding search volumes are as follows.

Exam Name Search Volume (Japan)
Web Design Skills Certification 1K โ€“ 10K
Web Design Certification 100 โ€“ 1K
IT Passport Exam 1K โ€“ 10K
IT Passport 10K โ€“ 100K
Fundamental Information Technology Engineer Examination 10K โ€“ 100K
Fundamental Information Technology Engineer 10K โ€“ 100K
LPIC 10K โ€“ 100K
Microsoft Office Specialist 1K โ€“ 10K
IELTS 10K โ€“ 100K

IELTS is not an IT certification, but itโ€™s the highest priority certification if you want to work overseas. I added it to the list thinking it would be useful for comparison with famous certifications from other fields.

Many people may not be familiar with LPIC and Microsoft Office Specialist. Both of these are certifications that hold quite important positions overseas. The latter certification is known as โ€˜MOSโ€™ overseas.

Now, from the results, we can confirm that Web Design Certification and Microsoft Office Specialist have lower demand compared to others. Next is the Google Trends survey.

Web Design Skills Certification, IT Passport Exam, IT Passport, Fundamental Information Technology Engineer Examination, LPIC - Explore - Google Trends

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As a result, IT Passport and Fundamental Information Technology Engineer Examination were overwhelming. Conversely, Web Design Skills Certification had almost no recognition unexpectedly. Since I entered from web development when I started programming, Iโ€™ve been familiar with this certification for quite a while. It was unexpected that this national certification had such recognition.

Next, letโ€™s try again with some replacements.

IELTS, Microsoft Office Specialist, IT Passport, Fundamental Information Technology Engineer Examination, MOS - Explore - Google Trends

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Microsoft Office Specialist is indeed low.

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Shou Arisaka Nov 2, 2025

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